Promod, established by Francis-Charles Pollet in 1975, has been a trendsetter in French women’s fashion for nearly five decades. Known for its chic, affordable collections, Promod has built a vast network of stores across France and internationally.
However, recent years have seen the closure of many physical stores in Poland, Germany, and Italy, prompting the company to seek innovative strategies to maintain and accelerate revenue streams.
This led to their partnership with Neteven, which has been pivotal in transforming their digital marketplace presence and ensuring sustained profitability and growth.