Industry
Fashion
Date
French luxury brand Gerard Darel sharpens its marketplace distribution strategy, redesigns its entire store website and levels up its inventory management system with Lectra’s all-in-one solution Neteven.
Known for its line of trademark leather handbags, luxury ready-to-wear powerhouse Gerard Darel was founded in 1971. It made a name for itself with its effortless, simple and chic approach to fashion, embodying French elegance for over 50 years. To usher in this new era of e-commerce, the company decided to reinvent its digital presence entirely from store website to marketplace, and sought no other partner than Lectra.
The brand was using other marketplace integrators from France and Germany previously, but was looking for a solution with a wider functional scope to manage its marketplace distribution from A-Z. It required a greater IT infrastructure, to implement more product data processing and improve its order management capabilities. As the brand was to control its own stock for direct distribution to consumers, as opposed to the traditional wholesale model, it needed better real-time visibility of its inventory.
Lectra is no stranger to Gerard Darel, as it has been using its product development solution, Modaris, for over 20 years. When Lectra acquired Neteven, a recognized player in marketplace distribution, Yoan TMIM, IT Director at Gérard Darel, saw his choices reinforced by this powerful combination of technology and human expertise. With its array of well-known partners, such as Galeries Lafayette, La Redoute and Printemps, he knew that he could count on Neteven for its experience in fashion and luxury. Another big advantage was its team of experts comprising a customer success manager and project manager that would guide them throughout the process.
Ever since Gerard Darel has adopted Neteven, its IT team members have been experiencing a big improvement in their everyday working lives. They have finally managed to integrate all their brands and marketplace business processes into a single interface and back office, to improve collaboration, and avoid confusion and errors. They have automated their entire delivery process, from purchase to preparation and shipping, including their order recovery and return systems from France to other countries. They have also gained significantly more visibility to keep track of their products across all marketplaces. Thanks to all these improvements, Gerard Darel is seeing a significant increase in their sales revenue.
After having built such a solid IT infrastructure for its online activities, the brand is looking to penetrate more marketplaces across the world. “We are very satisfied with the results of this partnership. We are impressed by the quality of IT support we have gotten from Neteven’s team of experts. The fact that we can capitalize on its excellent relationship with all the major luxury marketplaces and its position as a partner of reference for high-end fashion is a big plus for us. This is really enabling us to expand our digital presence, and increase our revenue,” attests Yoan Tmim.
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