Antony Morato and 360° collection management with Kubix Link
In an increasingly competitive market, Antony Morato found that it needed to migrate to technologically more advanced solutions with more externally-oriented functionalities, so that it could involve its suppliers in its business process.
The main requirement was therefore to introduce a new system to manage the entire collection lifecycle, from design to making manufacturable, through the introduction of various innovations and evolutions that its existing asset did not offer.
An innovative new system for collection management and product development
With the Kubix Link solution – which covers the entire product development process both within the company and externally, and which can transform data into usable information – Lectra was able to meet the brand’s needs. Also vital to the process was the technology used to create the solution, combined with an in-depth knowledge of fashion processes, and native integration with the Stealth 3000 management system.
The cloud platform used for Lectra’s Kubix Link processes provides the basis for linking communications and interactions within the organization. It puts all data and key information at the fingertips of internal and external users in real time, making communication more fluid and efficient. With the support of Lectra’s experts, customers can benefit from almost unlimited configurations of Kubix Link’s PLM functionalities and digital asset management, to create a solution that reflects their own business model.
Fashion PLM
The result: automation of processes for greater efficiency
Just six months after the project kickoff, the team at Antony Morato successfully set up the core functions, i.e. those necessary to prevent the company’s business processes from slowing down or coming to a stop. In the following six months, they focused on refinement and consolidation, as well as on using the completely new functionalities that they had been able to introduce.
The first objective we achieved with Kubix Link was to be able to analyze and evaluate productivity, both at collection level and for individual users. We couldn’t do this before, mainly because we lacked the right tools. From the outset it was clear that automating certain processes previously performed manually delivered significant time savings. For example, with the previous system, if the information related to an asset changed, this had to be entered manually for each item to be modified; now we have a mass update tool that speeds up the procedure.
Antonio Buonocore, IT & Operations Manager, Antony Morato
The ANTONY MORATO brand
Essedi S.p.A., founded in 2007 by Lello Caldarelli, markets and distributes the menswear brand Antony Morato through three sales channels: wholesale, retail and e-commerce.
Antony Morato collections feature a wide variety of products, as the brand offers consumers garments that meet their needs at different times of the day and on different occasions. Its products enable customers to choose innovative outfits
Read the Customer Story
Antony Morato
Latest Resources
