Boggi Milano transforms product development with Kubix Link PLM

Boggi Milano, a renowned Italian menswear brand, is redefining its processes to maintain a competitive edge in the fast-paced fashion industry. 

With a presence in over 60 countries and 258 stores worldwide, the brand is committed to innovation, technology, and sustainability as key drivers of its growth. 

However, with increasing market demands and a complex global supply chain, Boggi Milano faced several challenges: 

• Enhancing supply chain visibility across multiple departments
• Strengthening collaboration between IT, Purchasing, and Production teams
• Efficiently managing a vast product database from concept to manufacturing
• Ensuring seamless supplier integration on a global scale.

To overcome these challenges, Boggi Milano implemented Kubix Link PLM, Lectra’s powerful PLM solution, to streamline product development and improve operational efficiency. With a centralized platform, the brand now manages all product data seamlessly, ensuring smooth collaboration between departments. 

Real-time data sharing and structured workflows have accelerated decision-making, improved supplier integration, and enhanced visibility across the supply chain. 

By connecting design, production, and purchasing teams, Kubix Link PLM has helped Boggi Milano launch collections faster and maintain high-quality standards while scaling operations globally.

Since adopting Kubix Link PLM, Boggi Milano has significantly improved its product development processes by centralizing data and enhancing collaboration. 

The brand now efficiently manages three collection plans, ensuring streamlined workflows and faster time-to-market. 

With 22 user licenses active 24/7, teams can access real-time product information anytime, improving decision-making and operational agility. 

Kubix Link PLM has also enabled the management of 2500 SKUs, including 1200 finished products and 1500 raw materials, allowing for better inventory control and supplier coordination. 

By integrating all stakeholders into a single platform, Boggi Milano has strengthened supplier relationships, optimized production cycles, and reinforced its commitment to innovation and efficiency.

"The initial added value came from Kubix Link PLM itself, but the real difference was made by the people. The platform has transformed the way we connect internal teams and suppliers, ensuring a seamless, structured workflow from virtual moodboards to final production. With Kubix Link PLM, we’ve accelerated product launches, strengthened data visibility, and embraced a more agile, digital-first approach to menswear innovation."

Luigi Barra, Chief Operations Officer, Boggi Milano