Decoding pricing strategies on trend-setting products
Using AI-driven data has proven to be instrumental in decoding a brand’s strategy behind iconic pieces and staying ahead of the curve.
In 2023, Miu Miu’s cardigan emerged as a standout item, aligning with the fall/winter trend of wearable fashion, as well as Miu Miu’s academia-inspired aesthetic.
Retviews’ data reveals consistent price increases among luxury brands Gucci, Prada and Miu Miu, for their cashmere cardigans, Gucci's exhibiting a 13% price hike whereas sister brands Prada and MiuMiu stay at a 4% increase. Retviews' detailed product data also shows that Miu Miu’s rendition of the everyday piece, was released in multiple colorways, of which the crimson red shade that has been taking the fashion industry by storm, further reinforcing the item’s popularity.