Key insights to help the apparel industry capitalize on personalization
In general, respondents agreed their companies are advancing from supply chains to demand chains, though rates and degrees vary. The move is spurred, at least in part, by the belief that mass customization is either necessary for certain product categories or essential to remain competitive.
Decision makers, in particular, were more likely to say it is necessary, and to indicate that it would be mainstream in the next two to five years.