Bottoms for bikini are gaining popularity as well. According to WGSN, we are going more and more towards swimwear that could be from the beach to the city. Thus, the data in the graph above also confirms this trend forecast.
Are our swimwear more expensive than last year?
In the luxury fashion market, the increase in prices has been all over the news lately. From Chanel to Gucci, fashion brands have increased their prices to cope with the decrease in demand amid Covid-19. However, this is not the case for the mass-market swimwear category.
Between 2019 and 2020, we can observe that the prices have visibly decreased for the most frequent prices. The highest decrease among the brands analyzed is coming from Etam and Victoria’s Secret, with almost 50% decrease in their most frequent prices.