GAS Milano 1984 and digital transformation

GAS Milano 1984 is a leading Italian brand in the jeanswear market that distributes through an omnichannel strategy across more than 60 global markets. In 2022, the company renewed its brand strategy with the goal of fine-tuning design and research processes for product development. 

This included implementing a technologically advanced PLM platform to optimize both internal and external resources, integrating them with their native ERP system to unify all major business processes, and actively involving suppliers in the product lifecycle through a single,  centralized platform. 

Reasons for choosing Kubix Link PLM:

• Comprehensive cloud/SaaS platform Excellent functional scalability
• Efficient support for collaborative processes
• Minimal need for customization
• Lectra’s experience and tailored solutions

In terms of productivity and optimizing development and validation timelines for collections, the Kubix Link PLM platform provides us with a solid structure. It allows us to create material libraries with images, perform quick and intuitive searches, and enter data easily. Users can apply multiple filters to extract tech packs, duplicate tech packs without recreating them. We can also grant suppliers direct access to tech packs without the need for email communication. Overall, it enables us to closely monitor the progress of each collection development phase."

Stefano Tosin, General Manager of GAS Milano 1984 

Lectra’s Kubix Link PLM solution simplifies user onboarding, thanks to its intuitive interface. 

The platform has fully met GAS Milano 1984’s set objectives. The project has been a success for all team members across both departmental and management levels. They have benefitted from streamlined, efficient and well-structured collection development processes, all digitalized and managed within a single integrated platform, enhancing  workflows and increasing efficiency. 

Gas Milano 1984 has experienced remarkable improvements since implementing Kubix Link PLM. Key benefits include:

• Effective management of business processes
• Supplier integration into the platform
• Enhanced coordination between departments
• Rapid adoption by internal and external staff
• Elimination of duplicated ERP tasks